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I seen this advertisement when I went to see the Batman Rises(which was fantastic!) movie the other day. As someone who studied and done my dissertation on gender in advertising I though it would be interesting to share it in my blog. To be honest and this is going to sound weird coming from a person who likes fanservice and founds eechi fun but this advertisement is very tasteless... Maybe if it was done more clever, suttle and implied it might of been better pehaps the women in it wearing business suits but wearing scattly clad outfits is just dumb and you are gong to get a wave of feminsists and people complaining about the advertisement being sexist. The ad just screams sexist.
What do you think? :)
Just so I understand this - this was 'suppose' to be an Orange Juice commercial - right?
ReplyDeleteIf that is not the case, I WANT TO JOIN THIS CLUB IMMEDIATELY!! OMFG - that was funny as hell and would never -ever be shown in the US due to the sexual overtones.
Strange that you saw it recently, it's an old ad. Yes, it was a bit obvious. The same joke would have worked a lot better if they had been a little more subtle with it. The accents also gave the girls an exotic quality which was possibly mean to enhance the sexuality on display.
ReplyDeleteI laughed the first time I saw it, but it did feel cheap. Whenever I see it, I'm reminded how they handled it better with the ad campaign in the early 2000s.
http://www.youtube.com/watch?v=i3lbvP6H-V0